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Rogers Wireless promotes K-os tour

The Hive of Toronto is conducting a promotion for Rogers Wireless related to an upcoming concert series by hip hop performer K-os called the “Yes Karma Tour.” The tour is being presented by UrMusic, an online service operated by Rogers Wireless that sells concert tickets, digital music and ringtones. During the promotion, Rogers subscribers can use their cellphones to reserve tickets and receive confirmation by text message. At the concert, they can show the text message at the gate to gain entry. The campaign supporting the initiative includes print and online ads, a Facebook page and event signage. In addition, promotional workers will interact with concert-goers at the shows. "One of the most interesting things we did was to employ a team of writers to surf K-os fan pages and blogs to engage his fans in conversations about the tour and direct them to K-os content and tickets available on the UrMusic Facebook page," said Sabaa Quao, emerging platforms vice-president at The Hive.

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