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Telford International retains GCI Canada

Hong Kong-based beverage company Telford International has hired GCI Canada of Toronto as public relations agency of record for its Tao Ti brand of green tea. GCI is developing a communications plan for the launch of the brand in Canada later this year. The assignment includes national media relations and a sampling program in Toronto and Vancouver. “GCI Canada presented a solid communications strategy that was consistent with our marketing objectives for launching Tao Ti in Canada,” said Mark Brown, international business development manager at Telford. “GCI’s expertise in integrated public relations and strategic communications is what we need to help build the Tao Ti brand in Canada.”

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