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Lärabar hires Palette Public Relations

Denver-based snack food company Lärabar has retained Palette Public Relations of Toronto to handle media relations and new product launches in Canada. While the company's products have been sold in Canada for some time, this is the first time Lärabar has hired a Canadian PR agency. Palette received the account through its prior association with Higgins Cohn Brand Management, which handles the Lärabar brand in Canada.

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