Fisheye introduces new form of street advertising for yoga studio
By Adnews Staff
Toronto yoga studio Kula has begun a street advertising campaign in that city. The campaign makes use advertising messages formed by placing a stencil on a sidewalk and using a high-pressure stream of water to wash away the exposed dirt. The campaign was developed by Fisheye of Toronto. According to the firm, this is the first time this form of advertising has been used in Canada. "We're using the slogan 'Cultivate Grace,' which really captures Kula's philosophy," said Colin Matthews, co-founder of Kula. "When Fisheye developed the campaign and then recommended the GreenGraffiti media to express it, we thought they had perfectly captured our essence."
« Back Next »
Comments
blog comments powered by Disqus