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SITQ retains Bleublancrouge

Real estate development company SITQ has hired Bleublancrouge of Montreal to develop branding for its properties Place Ville Marie, the World Trade Centre Montreal and their respective shopping centres. "Bleublancrouge presented us with an approach that clearly stood out," said Caroline Lacroix, head of marketing and market research at SITQ. "By choosing them, we decided to go much further than advertising." The agency's first work for SITQ will be released this summer.

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