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ICOM Information & Communications introduces TargetIntel database

ICOM Information & Communications of Toronto has released a new database called TargetIntel that contains demographic, behavioural, attitudinal, lifestyle, financial and health information on 9.2 million Canadian households. The database is aimed at marketers. "TargetIntel provides diverse and unique data that gives companies the breadth and depth of insight into the Canadian consumer that previously have not been attainable," said Kevin Klein, senior director of product and data performance at ICOM. "These insights offer marketers a new level of capability to reach the right people with the right message for the most desirable results."

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