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Sponsorship roundup

Gesca has signed a sponsorship agreement with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games making La Presse the exclusive French-language newspaper supplier to the upcoming games. The deal will provide the committee with print and online advertising in Gesca eight publications: La Presse, Le Soleil, Le Droit, Le Quotidien, Le Progrès Dimanche, Le Nouvelliste, La Tribune and La Voix de L'Est, as well as on In exchange, La Presse will have exclusive category sponsorship rights for the 2010 Winter Games and rights to associate with the Canadian Olympic teams in 2010 and 2012. "This prestigious association with Vancouver 2010 allows our advertisers to enjoy unique parallel advertising opportunities through such themes as sport, team spirit and excellence, both in our daily newspapers and online," said Guy Crevier, publisher of La Presse and chairman of Gesca.

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