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Energizer Canada signs endorsement deal with Ovechkin

Mississauga-based battery maker Energizer Canada has signed an endorsement deal with NHL hockey player Alex Ovechkin in support of its upcoming Ultimate Lithium product line. "Alex is known throughout the league to play with incredible energy, determination and intensity, a perfect fit with the Energizer Bunny and our Keep Going brand promise," said Kent Hatton, brand group director at Energizer Canada.

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