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Quebec dentists begin online awareness campaign

L'Ordre des dentistes du Québec has begun an online advertising campaign aimed primarily at young Internet users in the province. The French-language campaign, developed by Bleublancrouge of Montreal, will consist of ad banners on sites including Sympatico, Musique Plus, Radio Énergie and Vrak Télé. The banners will direct viewers to a website at <>. ''We put dentists at the heart of the message and, for the first time, we focused their communications on the importance of a healthy mouth,'' said Dominic Trudeau, creative director at Bleublancrouge. ''The web site makes the ODQ open to all publics and helps build the positive image of dentists.'' The initiative is intended to raise awareness of the importance of oral hygiene and the benefits of a healthy mouth. It uses the tagline, "A lovely mouth says lovely things."

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