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Lavo promotes Hertel brand

Montreal-based Lavo has released a new television campaign for its Hertel line of biodegradable cleaning products. The campaign, developed by Allard Johnson Communications of Montreal, consists of 15- and 30-second commercials promoting the benefits and history of the brand. The creative depicts a scene from the 1960s, while a voiceover describes how consumers were using Hertel products before environmentalism became a concern.

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