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TVO retains Leo Burnett

By Adnews Staff

Public broadcaster TVO has hired Leo Burnett of Toronto to provide advertising and marketing communication services. The agency will develop a communication plan that will go into effect in the fall of 2009. "Working with Leo Burnett, we're looking forward to taking the trusted TVO brand to a new level of awareness, understanding and impact," said Meg Pinto, managing director of revenue and marketing at TVO.

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