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Out-of-Home Marketing Association of Canada prepares for Earth Hour

The member companies of the Out-of-Home Marketing Association of Canada will shut off the power to their video displays and billboards along the Gardiner Expressway and the Don Valley Parkway in Toronto for one hour on March 28. This will be the second year the organization has done this to participate in Earth Hour, an international environmental awareness event during which various cities and companies simultaneously turn their lights off for one hour. Participating companies include Astral Media Outdoor, Captivate Network, CBS Outdoor, Lamar Transit, Metromedia Plus, Outdoor Broadcast Network, Newad, Pattison Outdoor, Titan Worldwide and Zoom Media.

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