Danone begins Activia tour
Groupe Danone of Boucherville. QC has begun a touring promotion called the "Activia 14-Day Challenge" in support of its Activia yogourt brand. During the initiative, which will run from March 26 to April 21, promotional workers will travel to a series of consumer events in a branded van to distribute information about the benefits of the product. The van will visit Montreal, Toronto and Calgary during the initiative. "The Activia touring van will provide an opportunity for consumers to speak openly with experts about their digestive health so they may then be able to take measures to improve it as much as possible," said Geneviève Bolduc, brand manager for Activia Canada. The promotion, now in its fourth year, was developed by Enzyme.