Calgary Toyota Dealers conduct Phaneuf contest
By Adnews Staff
The Calgary Toyota Dealers have begun a contest promotion called "The Face-Off with Dion." The initiative began last week, when promotional workers distributed 4,500 masks at a Calgary Flames game depicting the face of hockey player Dion Phaneuf. The reverse side of the masks directed recipients to a website at <http://www.faceoffwithdion.com> to enter the contest. The grand prize winner and 15 friends will receive an hour of ice time with Phaneuf at the Pengrowth Saddledome. The campaign was created by Venture Communications.
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