Mosaic Experiential Marketing opens interactive division
Mosaic Experiential Marketing of Toronto has launched a new digital division called Mosaic Interactive. The unit was formed by combining Mosaic's in-house digital staff with Web design firm Patrick Paradisi, which has done work in collaboration with Mosaic for five years. "This is a natural evolution of our service offering," said company president Aidan Tracey. "For the past five years, Mosaic has been actively engaged in building online extensions of offline brand campaigns for some of the largest brand companies in the world, such as P&G, Coca-Cola, Mattel and General Mills."