Jetstar Group hired by Sennheiser
The Toronto-based Jetstar Group has been retained by audio equipment maker Sennheiser as its North American agency of record for brand marketing, strategy and consumer engagement for the next three years. This is the first time Sennheiser has consolidated its US and Canadian accounts. Jetstar won the assignment in a North American review process involving an unknown number of firms. "The Jetstar Group stood out for their unique approach and breadth of experience in engaging consumers across North America," said Stefanie Reichert, strategic marketing vice-president at Sennheiser USA. "They will develop and execute a campaign focused on how to engage our target group. We recognize that engaging our consumers authentically is more important than hitting the masses with traditional messages and is the most efficient way to take the brand to our new consumers." The new campaign will begin in major cities in the US and Canada this spring.