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Lavo releases campaign for La Parisienne

Lavo, a Montreal-based maker of cleaning products, has begun a new television campaign for its La Parisienne detergent. The campaign, developed by Allard Johnson Communications, consists of four 15-second commercials. The creative features a young girl and a stuffed dog and promotes the product's biodegradability, cold-water efficiency and fragrance, as well as the fact that it is made in Quebec.

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