Toronto Just For Laughs Festival hires Zig
The Toronto Just For Laughs Festival has retained Zig, also based in Toronto, to promote its 2009 event. The assignment includes creative and media for the comedy festival, which will take place from July 15 to 19. "In establishing a permanent Toronto Just For Laughs organization this year, our first and most important challenge was to find a marketing communications partner that could support our mission of bringing people from different backgrounds and ethnicities together through the power of humour," said Yves Desjardins-Siciliano, general manager of the festival. "Zig has a great reputation for engaging people with fresh and bold ideas that make use of smart universal humour, and thats a great fit with the Toronto Just For Laughs philosophy."