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Plan Canada releases infomercial

Plan Canada has begun an infomercial campaign intended to raise funds for its international child-focused charitable activities. The campaign, developed by Northern Lights Direct Response of Toronto, consists of a 30-minute program called, "A Plan for the Children." The program highlights the the charity's activities in rural Peru. "This campaign showcases real-world examples of the positive impact Plan sponsorship has had in developing countries," said Becky Crampton, marketing director at Plan Canada. "We take viewers on a journey that shows them the impact their support has on children's lives."

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