Bio Spectra conducts television campaign
Bio Spectra of Montreal is conducting a French-language television campaign promoting its Attitude brand of household cleaning products. The commercial, developed by Wasabi Communications of Montreal, depicts Bio Spectra president Jean-François Bernier at a press conference. The ad also directs viewers to an online contest at <http://tva.canoe.ca>. "Our concept marks a certain continuity with the previous campaign, which presented an astronaut in a grocery store," said Marc-Antoine Boily, creative vice-president at Wasabi. "Once again we surprise viewers with a very unexpected kind of character."