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Nordic Selfcare Institute readies Imedeen 90 Day Challenge

Toronto-based Nordic Selfcare Institute will begin a campaign this week for skincare product Imedeen called the "Imedeen 90 Day Challenge." During the three-month national campaign, Canadian women will be offered a money-back guarantee if they do not see results from the use of the product after 90 days. The initiative uses the tagline, "You can do more." Participants must register at the product website, which will provide skincare advice and a monthly skin evaluation to monitor results. "This campaign takes beautycare to another level by offering women the opportunity to try scientifically proven Imedeen," said Pat Browne, marketing vice-president at Nordic. "We're so confident in its results we're putting our money where our mouth is." The promotion will be supported with in-store materials and events at Shoppers Drug Mart and Pharmaprix stores, as well as coupons. International creative for the brand was adapted in-house by Nordic, the Canadian distributor of the product. Public relations, media relations, product placement, sponsorship and special events are being handled by The Siren Group of Toronto.

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