Harry Rosen breaks spring campaign
Men's clothing retailer Harry Rosen has begun a spring advertising campaign featuring four Canadian businesspeople: Rob Guenette, CEO of Taxi, Roger Martin, dean of the Rotman School of Management, Robert Deluce, president and CEO of Porter Airlines, and Matthew Corrin, CEO of Freshii. In the newspaper ads, the men are described as and influencer, a guru, a visionary and an entrepreneur, respectively. The first execution in the campaign includes all four. The creative is intended to convey that "maintaining their own personal brand in uncertain times is integral to projecting confidence and ensuring success as leaders." An online component will be added to the campaign later in March.