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Pitney Bowes Business Insight introduces Psyte HD

Toronto-based Pitney Bowes Business Insight has introduced a new geodemographic data product called Psyte HD. The product consists of demographic segments incorporating household-level data on Canadian purchasing behavior, attitudes and preferences. The database also includes lifestyle, finance and health profiles for approximately 10 million Canadian households. "Companies are recognizing the vast power of being able to get a close-up view of a household," said Sebastien Rancourt, product manager for predictive analytics at Pitney Bowes. "The addition of the Psyte HD segmentation system to our arsenal of predictive analytic tools underscores our mission to empower companies to be able to answer critical questions that result in the success of their business."

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