Microsoft readies March Break tour for Xbox 360
Microsoft is planning a national series of promotional events in support of its Xbox 360 video game console. The initiative, called the "Best March Break Ever Tour," will begin at Centre Pointe Claire in Montreal from March 5 to 8. The tour will also visit Richmond, Toronto and Calgary before ending on March 29. At the events, promotional workers will conduct demonstrations of various video games and other features of the machine. The promotion was developed by Launch of Toronto. "Our ability to create an experience that engages everyone reaffirms that Xbox 360 is the premiere, complete home entertainment system," said Liesbeth Lenard, vice president and managing director at Launch.