Youth Culture, Livespaces Marketing begin campus marketing program
By Adnews Staff
Youth Culture and Livespaces Marketing have begun a national program of university campus marketing. Student promotional workers have been hired at Humber College in Toronto, Simon Fraser University in Vancouver and Concordia University in Montreal. They are working to raise awareness of Vervegirl magazine and the products of various clients. The first of these is Rogers Wireless. "The opportunity to talk to students through their peers is a relevant and cost-efficient way for us to extend our brand campaigns seamlessly on campus."