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University of British Columbia hires Tribal DDB Canada

The University of British Columbia has retained Tribal DDB Canada of Vancouver to develop recruitment materials for its International Student Initiative. The online and print materials will be used in the school's international student recruitment efforts at its Vancouver and Okanagan campuses. "Tribal DDB's extensive international experience drawing people to Canada with the Canadian Tourism Commission work, coupled with their proven track record of marketing to youth and their parents, make them ideal partners for this assignment," said Craig Klafter, the school's international vice-president. The agency won the account in a competitive pitch process. The new materials will begin to be released in July.

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