Get to Know Your Canadian Athletes campaign begins
Canada's Olympic Broadcast Media Consortium of Toronto has begun a campaign to mark the start of the one-year countdown to the Vancouver 2010 Olympic Winter Games. The campaign, called "Get to Know Your Canadian Athletes," consists of a series of 125 vignettes profiling 25 competitors. The vignettes will air nationally in English and French until February 2010 on the 40 television properties represented by the consortium and its promotional associates. The videos will also be hosted on the group's websites at CTVOlympics.ca and RDSolympiques.ca. "We have created a star system to give these Olympic athletes the recognition, profile and credit they so richly deserve," said Keith Pelley, president of the consortium. "We want to turn our Canadian Olympic athletes into celebrities. It is our hope Canadians will embrace and fall in love with our Olympic heroes well before Vancouver 2010."