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Stella Pharmaceuticals promotes Nutribar

Stella Pharmaceuticals has begun a national advertising campaign for the relaunch of its Nutribar meal replacement brand. The campaign, developed by Punch Communications of Toronto, promotes the product's new formula and packaging. The national transit campaign used creative by Wild Mouse Advertising. The packaging was designed by Marovino Visual Strategy. A new website at <> was constructed by Bam Strategy. Media buying was handled by VMC Media. Nutritionist and television host Nadeen Boman is the lead spokesperson for the brand in English Canada, while Olympic athlete Nathalie Lambert is the spokesperson in Quebec. The initiative also includes a sampling program and a contest that will be conducted in association with retail chain LaSenza. "We've implemented creative PR tactics, backed by a national interior transit advertising campaign and plan to keep the momentum going with online communications," said Brenda Embree, marketing vice-president at Stella.

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