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McLean Budden retains Smith Roberts Creative Communications

Investment management company McLean Budden has appointed Toronto-based Smith Roberts Creative Communications its marketing agency of record. Smith Roberts won the account in a review involving an unknown number of firms. "This is an agency that has proven to deliver results on even the most ambitious projects," said Roger Beauchemin, president and CEO of McLean Budden. The assignment includes the development of new corporate positioning, the redesign of the company's marketing collateral and the construction of a new website. Smith Roberts will develop McLean Budden's brand in association with Level5 Strategic Brand Advisors of Toronto.

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