Harry Rosen begins new campaign
Men's clothing retailer Harry Rosen has begun a new advertising campaign called "Made-to-Measure." The campaign consists of one newspaper execution running nationally. The creative depicts a real-life Harry Rosen customer named Mark Satov in a made-to-measure suit standing out among a crowd of men. "In an economy such as this, creating a personal statement with what you wear has never been more important," said company CEO and chairman Larry Rosen. "Made-to-measure gives men the luxury of individuality, and Mark is perfect for this campaign because he has learned how to stand out from the crowd with his wardrobe and with his business." The ad will run until Feb. 28.