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Pepsi begins SuperFan contest

PepsiCo Canada has begun a contest promotion tied to its sponsorship of the Fan Choice Award at the 2009 Juno Awards. Consumers can vote for the Fan Choice Awards at <>. Five randomly-selected voters will win trips to Vancouver to attend the award show on March 29. One of the five will be selected at the "Pepsi SuperFan" and will present the Fan Choice Award during the television broadcast. The voting and contest will close on March 15. "These are authentic, once-in-a-lifetime adventures we're creating with our consumer in mind," said Cheryl Radisa, marketing vice-president for Pepsi-Cola brands. "It's not just about winning something. This program is about opening a door for our consumers to be part of something big, about making their opinions count and giving them experiences they can't get anywhere else."

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