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Bayview Village promotes shoe-lover's event

Bayview Village Shopping Centre in Toronto has begun an advertising campaign for a week-long promotion called the "Ultimate Shoe-Lover's Event" which will begin on Feb. 9. The campaign includes online advertising on,, and, as well as print advertising in the Toronto Star, radio ads on CHFI 98.1 FM, email marketing, direct mail and in-mall materials. The campaign was developed by Mamone & Partners of Toronto, with interactive components created by Sonic Boom Creative Media of Toronto.

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