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Familiprix promotes gift cards

LXB Communication Marketing of Quebec City has developed a new campaign for the Familiprix pharmacy chain promoting the launch of its gift card program. The assignment included the design of the cards, as well as the radio, television, print, online and in-store advertising. "This campaign blends in perfectly well with the creative personality we developed with Familiprix's marketing team during the last months and it is directly in line with the brand’s positioning, 'We Care About Your Health,'" said Jean Bissonnette, creative director at LXB.

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