Carlsberg Canada hires GJP Advertising
Carlsberg Canada has retained GJP Advertising of Toronto as its advertising agency of record. The assignment includes advertising and media initiatives for the Carlsberg line of beers, which includes Carlsberg, Tuborg and Kronenbourg. "Carlsberg Canada was looking for an agency that we could truly call a partner," said marketing director Preben Ganzhorn. "We have great momentum going into 2009 and feel that GJP provides us with the best option to succeed," The brewer plans to begin a new campaign in the spring.