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National Hockey League hires High Road

The National Hockey League has hired High Road Communications of Toronto to handle public relations in Quebec for the 2009 NHL All-Star Celebration. The agency will provide media relations intended to increase awareness of public off-ice events including the Lay's NHL All-Star Jamboree and NHL Got Skills, as well as the Hockey News/NHL All-Star Party. These events will run from Jan. 22 to 25 in Montreal.

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