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Reckitt Benckiser readies Goodbye Bush ad

Consumer packaged goods company Reckitt Benckiser of Toronto will run a print ad this weekend in support of its Veet brand of hair removal products. The ad, developed by Sharpe Blackmore Euro RSCG of Australia, consists of the Veet logo and the headline, "Goodbye Bush." It will run in the Toronto Star and Montreal Gazette on Saturday. The ad will also run in a number of international markets over the next several weeks.

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