Burger King hires Taxi 2
Burger King Restaurants of Canada has appointed Taxi 2 its national creative advertising agency as of Mar. 1. The firm won the account in a competitive review involving an unknown number of contenders. Advertising for Quebec will be developed in association with Taxi Montreal. Media buying for Quebec will be handled by Initiative, which already does the company's media work in English Canada. "Taxi 2's innovative, impactful campaigns founded in strong strategy for a variety of clients impressed us," said Jason Keown, senior marketing director at Burger King. "We felt a great chemistry with their team and senior leadership."