Sympatico/MSN has begun an online promotion featuring hockey player Sidney Crosby and Andy O'Brien, the strength and conditioning coach of the Florida Panthers. The 10-week promotion consists of a series of exercises at <http://sidneycrosby.sympatico.msn.ca> intended to be added to a visitor's fitness program. The site also includes training-oriented interviews with Crosby and O'Brien, a weekly newsletter and music playlists. Participants can also enter a contest for four tickets to an NHL game in Montreal and an autographed hockey jersey. The promotion was developed by Stitch Media and is sponsored by Reebok.