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Online poker firm has retained Paradigm Public Relations of Toronto as its Canadian public relations agency. The assignment includes sponsorship negotiations, media relations campaigns and event management. "After an extensive search of Canadian PR agencies, we chose Paradigm Public Relations because the agency strongly demonstrated its strategic thinking, creativity and enthusiasm for our business," said Geoff Fardy, country manager for "Paradigm's expertise in brand marketing communications and its ability to deliver a full suite of services, from sponsorship management to media relations, makes it an ideal partner for us."

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