Website roundup
By Adnews Staff
The Montreal Canadiens have constructed a new website at <http://ourhistory.canadiens.com> that focuses on the 100-year history of the hockey team. The site was developed by Montreal-based interactive agency Bluesponge. It offers photographs, video clips and statistics dating back to the formation of the team in 1909. The site is intended to appeal to fans and the general public. "The creative challenge was remarkable," said Marian Kolev, creative director of Bluesponge. "Orchestrate an interactive strategy completely centered on content and user experience. We had to find the narrative tactic that would best resonate with the club's different types of fans, while honouring the team and its hundred years of passion."
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