Website roundup
By Adnews Staff
Toronto-based online publisher Kaboose has relaunched parenting website ParentZone.com as a regional service listing local activities, resources and other content for major metropolitan areas in North America. The site has also received a visual redesign. The new site is intended to allow advertisers to aim campaigns at specific geographic regions. "We believe that there is a strong need for honest recommendations by real moms on local resources and services," said Alexandra Aleskovsky, senior vice-president of online media properties at Kaboose. "Within our existing communities and through other market research, we have seen a resurgence of interest in local entertainment and community resources."
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