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Sirius Canada conducts Discover Again campaign

Toronto-based Sirius Satellite Radio Canada is conducting a marketing campaign called "Discover Again" encouraging consumers to explore new music and rediscover music they have forgotten. The campaign, created by BBDO Toronto and Proximity Canada, consists of television and online advertising. The 30- and 60-second commercials depict the excitement felt by various people as they make an unexpected discovery. It ends with the copy, "When was the last time you discovered something new? Discover music again. Discover again." The ad is airing nationally on Canwest, CTV, Rogers and CBC network and specialty channels.Online ads are running on,,,,,, and "The campaign speaks directly to our target audiences and effectively promotes the unique and exclusive content and programming available on Sirius," said Janet Langille, marketing vice-president at Sirius Canada. "This is a fresh and edgy concept and we're pleased with the direction and evolution of our brand."

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