International news: Nielsen and WPP to swap assets
By Adnews Staff
The Nielsen Company and WPP have signed an agreement to swap a number of assets. Nielsen will receive the 50% of AGBNielsen Media Research currently held by WPP, giving Nielsen complete ownership of the television audience measurement company. In return, WPP will receive Nielsen units SRDS, a provider of media rates and data to the advertising industry, PERQ/HCI, a healthcare media planning firm, and its 11% share in IBOPE PDM, IBOPE LA and IMI.Com, which are parts of IBOPE Group, a Brazilian research company. These assets will be added to WPP division The Kantar Group. The transaction is expected to close by the end of the year.
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