Kaboose launches new division
Toronto-based online publisher Kaboose has launched a new division called the Kaboose Family Publisher Community. The division will represent the advertising inventory of five websites aimed at mothers: MommyandMe.com, PlanningFamily.com, TheCuteKid.com, ParentSociety.com and MyGroceryDeals.com. According to the company, the five sites will increase its audience of mothers by 30%. "We're collaborating with sites that will provide advertisers with the scale they seek, while maintaining the transparency, audience quality and trust they expect from Kaboose on sites such as Babyzone.com and Kaboose.com," said company president Craig Wallace.