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Ivanhoe Cambridge launches mall advertising system

Toronto-based shopping mall operator Ivanhoe Cambridge has formed an agreement with Pattison Outdoor Advertising and Onestop Media Group to create a new mall-based advertising network called ICTV. High-definition screens will be installed in the company's malls nationally that will display advertising, mall content, local information and emergency messages. "Our new digital media system and partnership with Pattison and Onestop will position Ivanhoe Cambridge at the forefront of communication delivery in the shopping centre industry in Canada, and is consistent with our corporate mandate to improve our eco-footprint across Canada," said Kim McInnes, executive vice-president and chief operating officer at Ivanhoe Cambridge. "A significant reduction in the printing of promotional posters throughout our malls will be possible with the introduction of this new tool in our properties."

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