National Ballet of Canada conducts street campaign
By Adnews Staff
The National Ballet of Canada recently conducted an out-of-home campaign promoting a performance called "In The Upper Room." The campaign, created by Leo Burnett, consisted of street posters and chalk art in the Queen West neighbourhood of Toronto. The ads directed viewers to a website at <http://www.intheupperroom.ca>. The intent of the effort was to increase ticket sales and attract a younger audience. Media was managed by Starcom. Smak handled the street-level activities.
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