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United Way Toronto hires Espresso

United Way Toronto has retained Espresso, also based in Toronto, as agency of record for its GenNext program. The firm will handle the account pro bono. The assignment includes strategy and creative planning for marketing aimed at an audience under the age of 40. "Espresso is a youthful and energetic agency that embodies the spirit of United Way Toronto's GenNext program," said Louise Bellingham, marketing vice-president of the organization. "This new partnership will support our efforts to reach out to the next generation of United Way leaders and supporters, to help us continue making a difference in our community every day."

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