Scotiabank breaks Hockey House commercial
By Adnews Staff
Scotiabank has released a new television commercial called "Hockey House" promoting its new ScotiaHockey Visa and Rewards program. User of the card receive loyalty points that can be redeemed for hockey experiences provided in association with the NHL. The 30-second ad, created by Bensimon Byrne, depicts various "ultimate hockey fantasies," including watching a game with Darryl Sittler, playing road hockey with Jerome Iginla and having a zamboni on a backyard rink. This is the first television ad to be released by Scotiabank since becoming the official bank of the NHL.