Wal-Mart conducts online campaign
Allard Johnson Communications of Montreal has developed an online campaign called "Ayoye" for Wal-Mart. The campaign consists of banners aimed at teens. The creative takes the form of a comic strip in which two characters dream about electronics. The ads direct viewers to a website from which episodes of the comic strip can be dowloaded or sent to friends. The site also offers information on a number of electronics products of interest to teens. The campaign will run until mid-October.