Molson resumes Coors Light Mystery Mansion promotion
Molson Canada has begun a third annual iteration of its "Mystery Mansion" promotion in support of the Coors Light brand. The initiative includes a 30-second television commercial called "Bring us Your Brave," in which a group of men try various ways to get into the Coors Light Mystery Mansion. Consumers can enter the contest by playing online games at <http://www.coorslight.ca>, by purchasing specially-marked cases of Coors Light or by attending special events at participating bars nationally. Fifty winners will receive a weekend trip to an undisclosed location in the Rocky Mountains. "The Coors Light Mystery Mansion crams the collective experiences of a rock star, pro snowboarder and celebrity into one weekend," said Jamie Sprules, brand manager for Coors Light. "It's the perfect recipe for the ultimate guy's getaway."